March 3, 2021

AHLA: Americans support travel industry stimulus – Hotel Management

A new survey commissioned by the American Hotel & Lodging Association  conducted by Morning Consult found that while Americans are still hesitant about traveling, they “overwhelmingly” support efforts by Congress to help the travel industry recover. These efforts include helping hotels keep their doors open bring back employees, as well as incentivizing Americans to travel again.
With only 18 percent of respondents reporting taking an overnight trip since March, the devastation caused to the hotel industry is already nine times worse than 9/11, with more than eight in 10 hotels having to lay off or furlough workers during the pemic, according to the research.

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Key findings:

  • 70 percent of Americans support the passage of additional economic stimulus for the industries most negatively impacted by the pemic, including the travel hospitality sectors. 
  • By nearly a 3-1 margin, Americans support a new, temporary federal travel tax credit to encourage people to travel (61 percent support, 21 percent oppose).
  • By nearly a 3-1 margin, Americans support restoring the business entertainment expense deduction to encourage business travel (57 percent support, 21 percent oppose).
  • By more than a 3-1 margin, Americans support efforts by the federal government to require banks to offer debt relief or forbearance on commercial hotel mortgages (63 percent support, 16 percent oppose).

“As communities reopen, we are encouraged to see people begin to travel some hotel jobs return, but make no mistake, most hotels are still trying to survive. Americans overwhelmingly support