March 3, 2021

Amadeus builds recovery playbooks for hoteliers – TTG Asia

Amadeus has released an eBooks collection, designed to help hoteliers navigate the path to recovery post-pemic.

The eBooks are created in partnership with a trio of global hospitality organisations, namely, Hospitality Sales Marketing Association International (HSMAI), the Institute of Hospitality, the Hospitality Professionals Association.

Amadeus’ new eBooks will aid hoteliers to chart a course to recovery, including how operational departments can address new cleanliness protocols

Some 76 per cent of HSMAI members are starting to prospect new types of account business traveller segments they previously did not focus on, according to their research.

Additionally, a new global customer segment of travellers is emerging – Generation Clean, a new cross-generational segment of traveller who will prioritise health hygiene when hotel shopping in this new era.

The eBooks contain key findings from a research conducted among members of the various organisations, looking at the short- long-term strategies hoteliers need to develop over the four phases of recovery, which span local, domestic, continental, a global reopening.

With travel restrictions in place for the remainder of the year, hoteliers will need to strategically plan to re-segment their expected guests cater their approaches accordingly.

HSMAI president & CEO Robert Gilbert said: “Together, we are identifying new ways to hle a new world of hospitality through knowledge sharing,