Albert Einstein said, “in the midst of every crisis, lies great opportunity.” There’s no question that we’re in the midst of a global crisis. The implications of COVID-19 have been felt far wide, but perhaps no industry has faced a more pronounced impact than hospitality. Right now, a hotel’s ability to adapt will, in many ways, determine its ability to survive the course of this downturn. Recovery readiness is no small task, but hoteliers can take steps to mitigate the impact lay the foundation for a strong comeback.
Over the coming months as travel bans social distancing measures are lifted, the hospitality industry will begin forging its path to recovery. However, our long-awaited return to business as usual, will not be a “return to normal.” As history has shown, global events like the coronavirus pemic are an integral catalyst to innovation long-term change.
Things will look different after COVID-19, hoteliers will be expected to embrace new improved stards, adopt new business policies technology, digitize touchpoints with contactless technology to ensure guest staff safety. Areas that have perhaps previously been seen as ‘nice-to-haves’ by the industry are now a necessity. The question then, on the minds of hoteliers, is what does it mean to be