December 4, 2020

Marketing Planning Tips for Hoteliers for Post-COVID-19 – Hotel Business

By Joe Bouch 

In this unusual time, you’re probably wondering what the economy will look like post-COVID-19.  Will it turn around quickly? Remain stagnant?

Of course, we wish we had the answer, but even the smartest economists in the world do not have a clear picture of what a post-COVID-19 world will look like. What we can tell you, however, is that the travel industry has not only survived past difficulties, but has always found a way to energize the human spirit in such a way that everyone gets aboard the “we can do this” train. There’s a belief that we can shake the dust off our shoes get the world’s economy moving again— traveling again.

Here are 10 business considerations for hoteliers for post-COVID-19:

  1. Don’t simply conclude that business is terrible, that nobody will travel or vacation at my hotel or resort. Instead, presume that business is different, we just need to adjust our plans accordingly. Assuredly there are many different communications approaches you’ve never tried before.
  2. It’s all about perspective. When you hear a statistic like “travel may be down 50% for at least a year following the COVID-19 crisis,” it actually means that 1.15 billion trips will be made in the U.S. alone in the next 12 months, compared to U.S. domestic travel of 2.3 billion trips in 2019. And the only unanswered question is: Who will get that business? Many see gloom when there is still plenty of opportunity—just not as much as before. Business is
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